Is “The Right Thing To Do?” the right thing to do?

Last December we embarked on this blog with little idea where the journey would take us. We just felt that a lot of people of good will were out there with good ideas about how to make our world better. All we had to do was find them. Or, better yet, for them to find us.

And, through a mix of word of mouth and downright cajoling, they delivered their thoughts, based on their life experiences, for us to share with a wider audience. And, for that, we are truly grateful to every one of them. Here they are:

David Tebbutt Felix Dennis Ray Maguire Ben Goldsmith Clive Longbottom
Euan Semple Mark Chillingworth Martin Banks Hussein Dickie Tracey Poulton
Rob Wirszycz Anne Marie McEwan Tarquin Henderson Dr Bill Nichols Andy Redfern
Tari Lang Jason J Drew Ibukun Adebayo Neil Crofts Drew Buddie

As you probably know, this site is non-commercial. Everything is voluntary and the most anyone gets is the opportunity to see their words published and to give themselves a slight exposure to a wider audience. Some benefit from this more than others. No names, no pack drill.

I’d just like to say “Thank you” to every contributor and reader and wish you all seasonal greetings and a happy new year. We’re going to take a bit of a break now. I’ll leave you with a list of the contributions and perhaps you’ll enjoy reading some of those you missed.

Why things will get better - from a Matt Ridley TED talk
Entrepreneur Extraordinaire, Felix Dennis, on Good Fortune
Never mind GDP, what about Gross National Happiness? - from a Chip Conley TED talk
Reconnecting kids with the school curriculum - Ray Maguire
Has the Khan Academy found the right way to educate? - from a Salman Khan TED talk
Why green makes business sense - Ben Goldsmith
Is sustainable growth a myth? - Clive Longbottom
Rag and bone men of the information world - Euan Semple
The power of community Mark Chillingworth
Where’s the ‘social’ in ‘accountancy’? - Martin Banks
Mind the gap - Hussein Dickie
Inhumane HR behaviour - Tracey Poulton
Listen! (To the right people) - David Tebbutt on Cognitive Edge work
Get on the trust trajectory - Rob Wirszycz
Baby, bathwater, beware … - Anne Marie McEwan
Is green the new gold? - Tarquin Henderson
Hunters got us into this mess – will farmers get us out? - Dr. Bill Nichols
Fairtrade, Organic or Me-Me? - Andy Redfern
How sticky are your labels? - David Tebbutt
Reputation is deeds, not words - Tari Lang
Passion + talent = magic - From Sir Ken Robinson’s work
Authenticity vs perception - Dr. Bill Nichols
Could the fly save humanity? - Jason J. Drew
Ignorance and prejudice - Ibukun Adebayo
Superstorm Sandy: what would you have done? - David Tebbutt
Doing the right thing – even when no one is watching - Neil Crofts
Stubbornness – The Nailhouse Principle - Drew Buddie

So, what do you reckon? Is “The Right Thing To Do?” the right thing to do? Do you know anyone who would like to share their learnings from real life for the greater good?

Please point them at me trttd@tebbo.com. Thank you. (PS It could be you too!)

Is green the new gold?

Sadly the Environment seems to be increasingly one of Westminster’s favoured battlegrounds. A place where the Treasury can show who really is boss while the Department for Energy and Climate Change (led by a Lib-Dem) attempts to grapple with some of the most challenging issues facing our country today.

I say grapple but I could also (again sadly) say fumble or stumble as there has been an alarming amount of dilly dallying at times on the timing and structure of key environmental policies – but that’s the theme for another post. The key point here is that despite all of this political posturing, the green agenda is not going away and nor can it.

We’ve all heard the view that now we are going through the economic wringer, any thoughts of doing something good for the planet have to take a back seat. That is a view fostered in the main by never-knowingly-under-lunched City types who much prefer to assess business on the levers they best understand and to avoid harder to assess, in number terms, contributory factors like social and environmental responsibility. I think they are missing the point and not just because we all need to ‘save the planet’. (A euphemism for ‘save ourselves’, by the way.)

Environmental issues need to be put into a stronger business context because they are just as relevant to many businesses’ balance sheets as the cost of raw materials, payroll or competitive pricing. That might seem a bit of a stretch but this is really not the warped view of the strident environmentalist lobby. Managing energy use in business today is about making your business more competitive.

A number of factors are at work. Here are three of them:

  • Firstly, the simple cost of energy. Despite some recent decreases, the general trend is for a steady and inextricable increase in energy costs – to heat the factory, power the machine tools, light the call centre, turn the turbine.
  • Then there is an increasing trend towards supply-chain compliance. If you make sandwiches (or trucks for that matter) for a supermarket, the chances are that they will be placing increasingly punitive penalties in place if you don’t cut their environmental mustard. Or they may just choose to work with someone else. While that is a factor already with some clear precedents in the Food & Drink sector, we are seeing signs of other markets adopting this strategy – manufacturing, aviation, entertainment and leisure.
  • Also, while there is a lot of carrot in the Government’s approach to encouraging consumers to be more efficient in their energy use, it’s the big stick that is being used increasingly with businesses. The Carbon Reduction Commitment (CRC) is already causing disquiet among the UK’s largest businesses – it’s effectively designed to place an energy tax on the country’s biggest energy users. My colleagues and I believe that this approach will begin to filter down towards SMEs before too long. The basic message being, “if you haven’t got your energy act together then the Government are going to strongly ‘encourage’ you to do so …”

What many businesses are missing is the will to do something about all this. To date, unless you are a power user of energy there has been little compulsion to do anything. It’s simply not been that important. My view is that those businesses, no matter how small, who grasp the concept that good energy management can be good for business, will improve their competiveness and their bottom lines. So green can be made into gold.

 

Is sustainable growth a myth?

As politicians continue to try and face up to the worst economic conditions for close on a century, the constant refrain from them seems to be around how we need to create something called “sustainable growth” – a term that is never actually defined, yet which has the benefits of hitting two main topics within a single, woolly, statement.

The presumption has to be that through some form of magic, the economy can be picked off the floor, that money will come in from wealth creation activities without this having any deleterious impact on the finite raw resources such as oil and metals, as well as the less finite resources such as water and food that we have tended to overuse or misuse in the past.

A few problems with this. For every new person in an environment there will be a need for more basic resources such as water and food. And a concomitant growth in ‘need’ for things like fuel and luxury goods. To fund these needs, more money is needed, which requires more growth, which requires more people, which requires more growth, which… Well, you get the picture. Even at the most basic level, there is no sustainability around growth that involves more people, unless a completely different thought process is brought to bear around resource usage and re-use.

Next is around the wealth creation process. A services-led economy is not wealth creating; it is wealth shuffling, generally from the bottom to the top. To create true wealth, something has to be taken, turned into something else that has intrinsic value and sold on to someone else, preferably in a different geography so that the wealth is drawn in from outside.

The problem here is that the main constituent of most manufacturing is on the human resources involved. Those geographies with low-paid human resources have shown how they can draw manufacturing to them, leaving higher cost geographies with higher-end, extremely skilled manufacturing and service-based economies. To get around this involves a mature economy not using human resources, but aiming for as much automation as possible – which means fewer employees, less pay and the need for a larger and more expensive benefits safety blanket.

I don’t believe that “sustainable growth”, no matter how defined by the politicians, is achievable. However, a move towards greater sustainability can work. A more macro view on the economy has to be taken; how can we cut down on the food miles for non-essential foodstuffs by growing more of what we need closer to us? A move towards a barter-based economy, where the physical and mental capabilities of individuals can be well utilised through a non-cash based system, would remove the dependence on financial growth to fund a less manufacturing-focused economy. A concerted approach to energy usage based around facts, rather than lobbying, would lower the overall energy usage across a whole range of areas while optimising how energy is created and distributed, through the use of technologies such as ground heat pumps, community combined heat and power systems and stored hydro power.

This leaves us with the thorny population problem. Seven billion people and growing is completely unsustainable, and population growth has to be faced up to. A greater part can be done through education and allowing choice, but I’d better stop now before I begin to rant…

Why green makes business sense

Our energy sector, unlike almost every other aspect of life, has barely changed in the past hundred years. Across that same time span, our talent for wasting energy, water and raw materials has reached monumental proportions. I’m sure you know of buildings that run air conditioning and heating units at the same time. And I don’t even need to remind you of our mountains of potentially valuable waste.

Climate change has been eclipsed in the public mind by our recent financial woes but these things are connected. How many trillions of dollars are moved from democrats to despots in exchange for fossil fuels?

Depressed? Don’t be. While politicians dither, businesses and other private organisations don’t. After some experimentation with ‘greenwash’, often led by the well-meaning Corporate Social Responsibility department, green has moved to the boardroom. Companies have woken up to the fact that a more efficient use of resources and a reduction of waste saves them money and prepares them for future regulatory demands and inevitable increases in commodity prices.

Look at DuPont. Its energy efficiency efforts delivered a net saving on its energy spend of more than $3 bn in ten years. And Walmart is a company that always does things for sound financial reasons. Its stated environmental aims are: to be supplied 100 percent by renewable energy; to create zero waste; and to sell products that sustain people and the environment. (Taken from its ‘sustainability’ web page http://walmartstores.com/Sustainability/.)

I believe that the next wave of business successes will comprise green technology entrepreneurs, green service providers, renewable energy developers and project financiers. I also think that the smart people are quietly getting on with their ‘green’ projects, thus placing themselves well ahead of the game when we emerge from the present turmoil.